New Selling Tool Wins More Deals

KING OF PRUSSIA, PA (March 15, 2007) –– A new online learning solution shows sales professionals how to win more deals using personal style.  What's My Selling Style?, the newest addition to the popular HRDQ Style Series™, is a 10-minute assessment that helps individuals identify their dominant style and learn ways to maximize it to improve their success rate.

”What makes one salesperson successful and another one a failure?  It all comes back to one thing — personality.  It shines through in everything we do; including the way we approach sales,” said Barbara Roadcap, former HRDQ Vice President of Publishing.  “To rise above the competition, salespeople need to be aware of their own style and the cues their customers give on how they want to be approached.”

The power behind the assessment lies in its simple but effective four-quadrant model.  Based upon the well-known personality theories of Jung and Marston, What's My Selling Style? defines personal style in four terms: Direct, Systematic, Spirited, or Considerate.  The simplicity makes it easy for trainers to facilitate and memorable for individuals.

 “The group I trained at a $50 billion manufacturing company had an epiphany when they discovered their own style and enjoyed learning how to identify a customer’s style,” said Business Performance Group president John Dieseth.  “The sales manager recently told me that they apply the learning from the assessment every day and that this training investment continues to produce measurable sales results." 

“What's My Selling Style? worked very well,” added Dennis X. Simoneaux, Regional Marketing Director for GlaxoSmithKline. “I received positive feedback from my participants –— and no one disagreed with their results.  The online version was easy to use, quick, and accurate.”

What’s My Selling Style? is designed for salespeople of all levels in any type of organization and is available in both web- and paper-based versions.  Sales managers and training directors can experience a free online test drive by visiting www.hrdq.com/wmss.